WhatsApp’s massive 500 million users in India have supercharged Meta’s AI ambitions.
Meta CFO Susan Li said Wednesday that India is the largest market in terms of Meta AI usage, a notable milestone considering the product launched in India just a few months ago.
Li said during Meta’s second-quarter earnings call that people have used Meta AI for billions of queries since its launch.
“We’re seeing particularly promising signs on WhatsApp in terms of retention and engagement, which has coincided with India becoming our largest market for Meta AI usage,” she noted.
Meta first launched Meta AI, which is present across Instagram, Facebook, Messenger, WhatsApp and the web, in the United States last year. The company upgraded the chatbot in April with the new Llama 3 model and rolled it out in more than a dozen countries.
While Meta started testing Meta AI in India around the same time, it wasn’t available to all users until June, after India’s general elections were completed.
The company has faced cultural challenges in making AI more attuned to the Indian market. In May, TechCrunch reported that Meta AI-generated images of Indian men predominantly with turbans. In July, several users on X complained that Meta AI generated jokes about one religion and declined to do the same for others. These results were inconsistent, and in the end Meta tweaked its algorithm to create a level playing field for religious jokes.
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Meta says India is the largest market for Meta AI usage
WhatsApp’s massive 500 million users in India have supercharged Meta’s AI ambitions.
Meta CFO Susan Li said Wednesday that India is the largest market in terms of Meta AI usage, a notable milestone considering the product launched in India just a few months ago.
Li said during Meta’s second-quarter earnings call that people have used Meta AI for billions of queries since its launch.
“We’re seeing particularly promising signs on WhatsApp in terms of retention and engagement, which has coincided with India becoming our largest market for Meta AI usage,” she noted.
Meta first launched Meta AI, which is present across Instagram, Facebook, Messenger, WhatsApp and the web, in the United States last year. The company upgraded the chatbot in April with the new Llama 3 model and rolled it out in more than a dozen countries.
While Meta started testing Meta AI in India around the same time, it wasn’t available to all users until June, after India’s general elections were completed.
The company has faced cultural challenges in making AI more attuned to the Indian market. In May, TechCrunch reported that Meta AI-generated images of Indian men predominantly with turbans. In July, several users on X complained that Meta AI generated jokes about one religion and declined to do the same for others. These results were inconsistent, and in the end Meta tweaked its algorithm to create a level playing field for religious jokes.
Join this free live webinar with Hasura on August 20.
class=”inline-cta__register-button” href=”https://events.bizzabo.com/629615?promo=tcweeklyroundup&tr=true&__hstc=16024617.ad4da8d50fd3d7f40952c3d4863897f3.1717390441375.1722229664983.1722487579098.22&__hssc=16024617.1.1722487579098&__hsfp=1218336316″ data-mrf-link=”https://events.bizzabo.com/629615?promo=tcweeklyroundup&tr=true”>Register Now
