Agritech startup Gramophone has elevated Navneet Singh Batra to co-founder, who will now lead the company’s sales and marketing functions.
In his new role, Batra will oversee strategic initiatives to enhance Gramophone’s market presence and drive growth. His responsibilities include expanding into new geographies and scaling marketing efforts, the company said in a statement.
Batra said, “Gramophone’s mission to empower farmers through innovative technology aligns perfectly with my passion for transforming the agricultural landscape.”
Batra was serving as Gramophone’s business head of retail business from 2022. He has also led marketing at nurture.retail and worked with JioMart.
Gramophone CEO Tauseef Khan said, “Navneet’s extensive experience in the FMCG and agri-input sectors, combined with his proven track record of driving growth and innovation, makes him an invaluable addition to our leadership team.”
Gramophone offers an intelligent farming platform serving over 2 Mn farmers and retailers across 50,000 villages. The company manages the entire farmer experience, from agronomy advice to fulfilling farm input needs.
Founded in 2016, Gramophone has raised $20.5 million from investors including Info Edge, Z3 Partners, Asha Impact, and Siana Capital. The company reported a gross revenue of INR 316 crore in FY23, with a 75.6% year-on-year growth.
The company competes against DeHaat, AgroStar, Ninjacart, Bijak and Crofarm in India’s growing agritech market. The sector is projected to reach $1.94 Bn in 2024.
