mCaffeine’s cofounder and CEO said that 95% of the company’s business continues to come from its online vertical, even as
The D2C brand’s revenues jumped 51.8% YoY to INR 205.2 Cr in FY23
The startup last raised INR 240 Cr ($28.5 Mn) as part of its Series C funding round led by Paragon Partners
Speaking during a session on “Secrets To Scaling: Breaking Through Into The INR 100 Cr Club” at Inc42’s D2C Summit, mCaffeine’s cofounder and CEO Tarun Sharma said that 95% of the company’s business continues to come from its online vertical.
“For mCaffeine, 95% of our business continues to come from our online vertical. I believe that offline expansion continues to be a hard challenge for D2C brands irrespective of the category,” he said.
His comments come at a time when the D2C beauty and personal care (BPC) brand’s losses are widening. In its last disclosed financials for the financial year 2022-23 (FY23), mCaffeine’s loss jumped 61.5% year on year (YoY) to INR 91.6 Cr.
Its revenue from operations also increased 51.8% YoY to INR 205.2 Cr during the year under review. Including other non-operating income, mCaffeine’s total revenue stood at INR 210.1 Cr in FY23, up 54.7% YoY.
His comments come at a time when more D2C brands are taking an omnichannel approach to further their growth. A plethora of D2C brands such as Firstcry, Bombay Shirt Company, Lenskart, Rage Coffee, and Giva, just to name a few, are embracing the omnichannel route to reach out to their consumers.
WaterBridge Ventures’ partner Ashish Jain expected D2C and regional brands alone to generate $100 Bn in sales by 2027 with 60% share of offline sales.
Founded in 2016 by Sharma, Vikas Lachhwani, Vaishali Gupta, Mohit Jain and Saurabh Singhal, MCaffeine
offers caffeine-infused skin and hair care products. It sells these products on its website and various online marketplaces such as Amazon and Nykaa.
The D2C brand last raised INR 240 Cr ($28.5 Mn) as part of its Series C funding round led by Paragon Partners.
