While scaling and managing teams at two of the largest unicorns in the Middle East and North Africa (MENA) region, Akeed Azmi and David Reche stumbled on what they believed rel=”nofollow” href=”https://www.strategyand.pwc.com/m1/en/strategic-foresight/sector-strategies/technology/high-growth-opportunity.html”>was a $2 billion opportunity. They realized that their former employers at Careem and Kitopi as well as other local businesses in the region struggled with payroll management and high compliance costs due to human error.
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