In 2019, Echor Hotels and Resorts was born out of a passion for offbeat travel and a desire to create meaningful, authentic experiences for discerning travellers. Founded by Rahul Uppal and Manoj Sihag, Echor has quickly established itself as a hospitality brand that seamlessly blends luxury with the natural charm of India’s lesser-known destinations. With a focus on sustainability, localengagement, and the preservation of cultural heritage, Echor is redefining what it means to travel in India’s hidden gems.
The Inspiration Behind Echor: A Journey to Authenticity
The idea for Echor Hotels and Resorts was sparked during a visit to the remote village
of Chitkul in Himachal Pradesh. Struck by the untouched beauty of the region and the
lack of luxury accommodations in offbeat locations, Rahul Uppal and Manoj Sihag saw
a unique opportunity to fill a gap in the hospitality industry. While mainstream destinations were brimming with high-end hotels, remote and less-travelled areas were
often underserved, leaving travelers with limited options that either lacked comfort or
failed to offer an authentic experience.
“Our goal with Echor was to create a brand that could provide luxury without
compromising on the authenticity of the destination,” Rahul and Manoj explain. “We
wanted to offer boutique properties that not only showcased the beauty of these places
but also contributed to their sustainable development, preserving their natural and
cultural heritage for future generations.”
Curating Authentic Local Experiences: A Deep Connection to Place
At the heart of Echor’s success is its commitment to immersing guests in the essence of
each destination. The brand takes great care in curating experiences that resonate with
the unique culture, traditions, and natural beauty of the locations in which they operate.
This is achieved through close collaboration with local communities, artisans, and
experts, ensuring that each experience reflects the true spirit of the region.
From guided nature walks led by local naturalists to cultural evenings featuring
traditional music, dance, and cuisine, Echor’s offerings are designed to create
meaningful connections between guests and the places they visit. The properties also
host art workshops, village tours, and interactions with local artisans, providing guests
with firsthand insights into the region’s heritage.
“Our approach ensures that each experience is not only enjoyable but also meaningful,”
Rahul and Manoj note. “By showcasing the richness of local culture and the beauty of
the natural surroundings, we create memories that resonate long after the journey ends,
while also supporting and promoting the local economy and preserving cultural
traditions.”
Balancing Luxury and Authenticity: Crafting a Unique Hospitality Experience
Echor Hotels and Resorts has mastered the delicate balance between luxury and
authenticity, especially in remote areas. The brand’s philosophy is that true luxury
doesn’t have to come at the expense of an immersive, authentic experience. Instead,
Echor believes that these elements can complement each other to create something
truly special.
Guests at Echor properties can expect modern amenities such as plush bedding, high-
end bathroom fixtures, and personalized service, all while staying connected to the
natural beauty of their surroundings. Large windows offer stunning views of the
landscape, and outdoor spaces provide a comfortable setting for guests to unwind and
connect with nature.
“We train our staff to provide superior hospitality while also sharing the local culture and
stories with our guests,” Rahul and Manoj explain. “This personal touch allows guests to
enjoy a luxurious stay while also feeling a genuine connection to the place they’re
visiting.”
A Strong Presence in Himachal Pradesh and Beyond
Echor Hotels has established a strong foothold in Himachal Pradesh, with more than 15
properties in offbeat destinations such as Jibhi, Spiti, Kasol, Kalpa, Shimla, and
Dharamshala, among others. These locations were carefully selected for their
breathtaking natural beauty and unique cultural offerings, perfectly aligning with Echor’s
mission to create immersive and luxurious experiences. Additionally, Echor has
expanded its presence to Kashmir, with a property in the picturesque city of Srinagar, further cementing its commitment to showcasing the diverse beauty of India’s lesser-
explored regions.
Overcoming Challenges: Echor’s Adaptability in Remote Regions
As a relatively young brand, Echor Hotels and Resorts has faced its share of
challenges, particularly in the remote regions where many of their properties are
located. From logistical hurdles to ensuring consistent quality of service, the brand has
had to adapt and innovate to succeed.
One of Echor’s key strategies has been a deep commitment to understanding the local
environment and community. Before scouting a property, Rahul and Manoj invest time
in learning about the area, its people, and its specific needs. This allows them to select
properties that are in harmony with their surroundings and build strong relationships
with local stakeholders.
“Adaptability has been central to our approach,” the founders share. “We recognize that
operating in remote locations requires a different mindset and a willingness to be
flexible. By turning to local resources and fostering local employment, we’ve been able
to navigate logistical challenges while also supporting the local economy.”
Looking Ahead: Echor’s Exciting Expansion Plans
As Echor Hotels and Resorts continues to grow, Rahul Uppal and Manoj Sihag remain
committed to their vision of offering unique and immersive experiences in offbeat and
unexplored destinations. The founders are particularly excited about upcoming projects
in Uttarakhand and Maharashtra, regions rich in natural beauty that align perfectly with
Echor’s brand ethos.
In addition to these projects, Echor is also exploring opportunities in Goa and
Rajasthan, where the unique landscapes and biodiversity offer a different kind of
escape. Each new property will emphasize sustainability, local engagement, and the
creation of spaces that blend seamlessly with their surroundings.
“We’re not just adding numbers to our portfolio; we’re carefully selecting destinations
that align with our brand values,” the founders emphasize. “Our focus is on curating
properties that stand out for their distinctiveness and quality, offering truly memorable
experiences to our guests.”
As Echor Hotels and Resorts looks to the future, it’s clear that the brand is not just a
place to stay, but an invitation to discover the beauty, culture, and authenticity of India’s
hidden gems. Through thoughtful curation, sustainable practices, and a deep respect for
the destinations they operate in, Rahul Uppal and Manoj Sihag are setting a new
standard for luxury travel in India’s offbeat destinations.
Echor Hotels
