Walmart-owned Flipkart’s quick commerce service ‘Minutes’ has now been rolled out for Delhi users after Bengaluru.
Earlier last month, Flipkart ‘Minutes’ went live in parts of Bengaluru including HSR (Hosur Sarjapura Road) Layout, Bellandur among a few other areas.
The service allows users to order groceries, electronics, smartphones and other products within 8-16 minutes. This is more or less in line with the delivery timelines offered by incumbents Zepto, Zomato’s Blinkit, and Swiggy Instamart.
Amid the raging battle of supremacy in the quick commerce space, Walmart-owned Flipkart
has now expanded its quick commerce service ‘Minutes’ for Delhi users after Bengaluru.
Earlier last month, Flipkart ‘Minutes’ went live in parts of Bengaluru amid the increasing popularity of the segment. The new offering took off in HSR (Hosur Sarjapura Road) Layout, Bellandur and a few other areas of the startup hub.
Available on the parent app, the service allows users to order groceries, electronics, smartphones and other products within 8-16 minutes. This is more or less in line with the delivery timelines offered by incumbents Zepto, Zomato’s Blinkit, and Swiggy Instamart.
Inc42 has reached out to Flipkart for comments on the development. The story will be updated based on the response.
Additionally, Flipkart claims that users will be free to cancel or refuse to collect their orders if the experience does not “meet expectations”. No other player in the quick commerce space offers this. This move is likely aimed at attracting and growing its user base.
In April, Flipkart appointed Hemant Badri, Senior Vice President and Group Head of Supply Chain, to lead its quick commerce vertical.
The company is also reportedly planning to operate 100 dark stores—mini warehouses used for faster deliveries—during the festive season to strengthen its quick commerce strategy.
The operating revenue of Flipkart’s B2C arm rose 42% year-on-year (YoY) to INR 14,845.8 Cr in the financial year 2022-23 (FY23). Its loss declined 9% to INR 4,026.5 Cr during the year from INR 4,419.5 Cr in FY22.
(The story will be updated soon)
