UK’s privacy watchdog takes credit for rise of ‘consent or pay’

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The UK’s data protection watchdog claims a crack down on websites that don’t ask for consent from visitors to track and profile their activity for ad targeting is bearing fruit. However it’s admitted some of the changes driven by the intervention have seen sites adopting a controversial type of paywall that demands users pay a fee to access content or else agree to being tracked and profiled for ad targeting (also known as, “pay or consent”).



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UK’s privacy watchdog takes credit for rise of ‘consent or pay’


The UK’s data protection watchdog claims a crack down on websites that don’t ask for consent from visitors to track and profile their activity for ad targeting is bearing fruit. However it’s admitted some of the changes driven by the intervention have seen sites adopting a controversial type of paywall that demands users pay a fee to access content or else agree to being tracked and profiled for ad targeting (also known as, “pay or consent”).



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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