In a late Friday email, X CEO Linda Yaccarino announced the launch of a new “video tab” feature (resembling a TikTok-style endless scroll, according to a source at X) and an X-exclusive reality series, called The Offseason, starring soccer star Midge Purce, and produced by investor Alexis Ohanian.

This announcement comes shortly after a gathering of X partners and clients at the New York office on Tuesday, while Yaccarino works to retain advertisers and content creators — both vital to the platform but steadily fleeing due to the behavior of its owner, Elon Musk.

Yaccarino added that Purce and Ohanian came to the office to share more about the upcoming premiere of The Offseason — which is set to go live October 18. X has been securing content deals with creators like MrBeast and celebrities like Don Lemon (who is now suing Musk after his show was canceled) aiming to strengthen its pivot to video and challenge YouTube as a video-hosting platform.

The Offseason is produced in partnership with reality TV producer Alex Baskin (who produced Vanderpump Rules), and Box to Box Films (Drive to Survive), alongside Ohanian, according to Variety. The show focuses on 11 national women’s league soccer players during their off-season, living together for two weeks in Miami, offering “uncensored access to their personal stories, interpersonal relationships and on-field journey.”

Ohanian and Yaccarino also promoted his women’s track event Athlos in other posts, saying that on Thursday night it will be streamed live from New York City on X.

In a late Friday email, X CEO Linda Yaccarino announced the launch of a new “video tab” feature (resembling a TikTok-style endless scroll, according to a source at X) and an X-exclusive reality series, called The Offseason, starring soccer star Midge Purce, and produced by investor Alexis Ohanian.

This announcement comes shortly after a gathering of X partners and clients at the New York office on Tuesday, while Yaccarino works to retain advertisers and content creators — both vital to the platform but steadily fleeing due to the behavior of its owner, Elon Musk.

Yaccarino added that Purce and Ohanian came to the office to share more about the upcoming premiere of The Offseason — which is set to go live October 18. X has been securing content deals with creators like MrBeast and celebrities like Don Lemon (who is now suing Musk after his show was canceled) aiming to strengthen its pivot to video and challenge YouTube as a video-hosting platform.

The Offseason is produced in partnership with reality TV producer Alex Baskin (who produced Vanderpump Rules), and Box to Box Films (Drive to Survive), alongside Ohanian, according to Variety. The show focuses on 11 national women’s league soccer players during their off-season, living together for two weeks in Miami, offering “uncensored access to their personal stories, interpersonal relationships and on-field journey.”

Ohanian and Yaccarino also promoted his women’s track event Athlos in other posts, saying that on Thursday night it will be streamed live from New York City on X.