Reddit looks to UK, India, Brazil and the Philippines to spur international growth

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Reddit is concentrating on international markets such as the U.K., India, Brazil, and the Philippines to bolster its user base.

More than 50% of Reddit’s user base is outside of the U.S., the company’s chief operating officer, Jen Wong, told CNBC in an interview.

Wong highlighted India, signaling that English-speaking users from the country are engaging in topics like cricket and Bollywood.

“India’s growing really rapidly. We see a big opportunity in India,” she told the publication.

The company plans to expand on its translation efforts as it aims to expand its machine-learning-based translation feature to over 30 countries through 2025, CEO Steve Huffman said in October.

The U.S. still accounts for 83% of Reddit’s total revenue, per its third-quarter results. Wong told CNBC that the company plans to expand its local advertising to other countries.

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Reddit looks to UK, India, Brazil and the Philippines to spur international growth

Reddit is concentrating on international markets such as the U.K., India, Brazil, and the Philippines to bolster its user base.

More than 50% of Reddit’s user base is outside of the U.S., the company’s chief operating officer, Jen Wong, told CNBC in an interview.

Wong highlighted India, signaling that English-speaking users from the country are engaging in topics like cricket and Bollywood.

“India’s growing really rapidly. We see a big opportunity in India,” she told the publication.

The company plans to expand on its translation efforts as it aims to expand its machine-learning-based translation feature to over 30 countries through 2025, CEO Steve Huffman said in October.

The U.S. still accounts for 83% of Reddit’s total revenue, per its third-quarter results. Wong told CNBC that the company plans to expand its local advertising to other countries.

Source Link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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