Co-branded credit cards: The rise of Amazon-ICICI, Flipkart-Axis co-branded credit cards, and the bad news that comes along

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Amazon took the plunge first, in 2018. Flipkart, its archrival, followed suit the next year. Now the co-branded cards from the duo – the Amazon Pay ICICI credit card and the Flipkart Axis Bank credit card – are on a tear. By February 2023, India had 83 million credit cards in circulation. Of this, close to 10% were co-branded credit cards from Amazon and Flipkart. Even though banks still issue most credit cards in India, the rise of co-branded



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Co-branded credit cards: The rise of Amazon-ICICI, Flipkart-Axis co-branded credit cards, and the bad news that comes along



Amazon took the plunge first, in 2018. Flipkart, its archrival, followed suit the next year. Now the co-branded cards from the duo – the Amazon Pay ICICI credit card and the Flipkart Axis Bank credit card – are on a tear. By February 2023, India had 83 million credit cards in circulation. Of this, close to 10% were co-branded credit cards from Amazon and Flipkart. Even though banks still issue most credit cards in India, the rise of co-branded



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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