Average Selling Price of Phones to Cross $300 in India in 2025: Counterpoint

Share via:


average selling price of phone to cross

Indian consumers are upgrading to better and more premium smartphones every year. As a result, the average selling price of devices is continously jumping upwards. Counterpoint Research, in its latest report said that the retail average selling price (ASP) of smartphones in India is expected to cross $300 for the first time in 2025. The smartphone market’s value in India is expected to cross $50 billion figure this year, as per Counterpoint. This would be a big jump considering the smartphone market was valued at 37.9 billion in 2021.

Read More – OPPO Reno13 5G Series AI Features and Chip Announced Ahead of India Launch

Apple Expected to See Strong Demand for Pro Models

More and more OEMs (original equipment makers) are focusing on launching premium and ultra-premium devices in India to improve profitability. Apple and Samsung are the leaders in the ultra-premium segment. Counterpoint said that Apple is expected to see a strong demand for its Pro models in 2025. Samsung is winning with its value focused strategy with the S series devices while OnePlus, a Chinese OEM is looking to expand its market share in the ultra-premium segment with the launch of OnePlus 13.

Read More – POCO M6 Pro 5G at Just Rs 10000 in India

Counterpoint said, “In the affordable premium category INR 30,000-INR 45,000 (~$350-$525), brands such as vivo, OPPO, and OnePlus are attracting consumers by offering advanced camera systems and refined CMF designs. vivo’s V series, enhanced by its partnership with ZEISS, and OPPO’s Reno series are performing strongly across channels.”

The premium segment in the device’s market (higher than Rs 30000) is expected to exceed 20% market share in 2025, as per the research firm.





Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

admin
admin
Hi! This is Admin.

Popular

More Like this

Average Selling Price of Phones to Cross $300 in India in 2025: Counterpoint


average selling price of phone to cross

Indian consumers are upgrading to better and more premium smartphones every year. As a result, the average selling price of devices is continously jumping upwards. Counterpoint Research, in its latest report said that the retail average selling price (ASP) of smartphones in India is expected to cross $300 for the first time in 2025. The smartphone market’s value in India is expected to cross $50 billion figure this year, as per Counterpoint. This would be a big jump considering the smartphone market was valued at 37.9 billion in 2021.

Read More – OPPO Reno13 5G Series AI Features and Chip Announced Ahead of India Launch

Apple Expected to See Strong Demand for Pro Models

More and more OEMs (original equipment makers) are focusing on launching premium and ultra-premium devices in India to improve profitability. Apple and Samsung are the leaders in the ultra-premium segment. Counterpoint said that Apple is expected to see a strong demand for its Pro models in 2025. Samsung is winning with its value focused strategy with the S series devices while OnePlus, a Chinese OEM is looking to expand its market share in the ultra-premium segment with the launch of OnePlus 13.

Read More – POCO M6 Pro 5G at Just Rs 10000 in India

Counterpoint said, “In the affordable premium category INR 30,000-INR 45,000 (~$350-$525), brands such as vivo, OPPO, and OnePlus are attracting consumers by offering advanced camera systems and refined CMF designs. vivo’s V series, enhanced by its partnership with ZEISS, and OPPO’s Reno series are performing strongly across channels.”

The premium segment in the device’s market (higher than Rs 30000) is expected to exceed 20% market share in 2025, as per the research firm.





Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Website Upgradation is going on for any glitch kindly connect at office@startupnews.fyi

admin
admin
Hi! This is Admin.

More like this

GenAI to boost India's IT industry's productivity by up...

A survey by EY India suggests that generative...

GTA 6: Take-Two CEO addresses AI, violence concerns, development...

Take-Two CEO addresses GTA 6’s development, AI concerns,...

Tracxn Shares Plunge 5% After Q3 Results

Shares of market intelligence company Tracxn plunged 5%...

Popular

Upcoming Events

Startup Information that matters. Get in your inbox Daily!