Amazon has begun testing its quick commerce delivery service ‘Tez’ with its employees in select pincodes of Bengaluru
The company confirmed with Inc42 that it began piloting Tez in December
Amazon India country manager Samir Kumar last month said that the company will delivery grocery and other daily essentials in under 15 minutes
Ecommerce giant Amazon has begun testing its quick commerce delivery service ‘Tez’ with its employees in select pincodes of Bengaluru.
The company confirmed with Inc42 that it began piloting Tez in December.
“We are always innovating to offer even more value to customers, and this limited pilot in select pin codes of Bengaluru is a trial to offer even faster speeds on a selection of everyday essentials from our sellers, that customers often need quickly,” said an Amazon spokesperson.
Amazon India country manager Samir Kumar last month said that the company will delivery grocery and other daily essentials in under 15 minutes as part of the new offering.
A report by the Economic Times suggested that Amazon has started onboarding dark stores in some busy areas of Bengaluru, but it is largely banking on third-party logistics firms for its quick commerce delivery services.
Over the past few months, a number of new-age tech companies, including the likes of Nykaa, Myntra and Flipkart have jumped on the quick commerce bandwagon.
While Myntra rolled out a pilot of its quick commerce service M-Now in select Bengaluru pincodes in November, Nykaa piloted a 10-minute delivery service in Mumbai in October.
Several D2C brands such as Pilgrim and Rare Rabbit are also trying out their own quick commerce models.
Amazon’s foray into quick commerce comes at a time when established players Zomato-owned Blinkit, Swiggy Instamart and Zepto are changing gears in 2025 to expand their offerings amid a sharp increase in sales.
The trio cumulatively generated a revenue of almost $1 Bn in the financial year 2023-24.
Amid rising competition in the quick commerce market, foodtech giant Swiggy is transitioning from its unified app approach to launching separate apps under the brand. Earlier this week, the Sriharsha Majety-led company rolled out a new app, ‘SNACC’, targeting 15-minute food delivery service in select parts of Bengaluru.
The company also made its foray into the services marketplace segment with the launch of a new app, Pyng Professional.
Zomato has launched its own 15-minute food delivery service, following in the footsteps of Swiggy’s Bolt.
Meanwhile, quick commerce unicorn Zepto split its cafe business into a separate app to shore up revenue and keep up with its competitors. The Aadit Palicha-led company is planning to file its draft IPO papers in March-April 2025 ahead of its eventual public listing.