Walmart-owned Flipkart to rope in Reliance Digital Retail’s CEO Brian Bade as its senior vice president to lead electronics segment

Bade has been working with Reliance Digital Retail as the chief executive since August 2010

This development comes days after sources revealed Dunzo cofounder Kabeer Biswas joining Flipkart to lead its quick commerce segment

Walmart-owned ecommerce company Flipkart is in discussions to rope in Reliance Digital Retail’s chief executive officer Brian Bade as its senior vice president for electronics segment, Arc’s reported, citing people close to the matter. 

Inc42 has reached out to Flipkart and Bade for comments on the development. The story will be updated based on their response.

Bade, as per his LinkedIn profile, has been working with Reliance Digital Retail as the chief executive since August 2010, overseeing the growth, sales, distribution, marketing, and service of the company. Prior to that, he worked with other retail brands such as Big Lots and Circuit City.

Flipkart’s primary focus lies on its electronics and appliances lanes, and the new appointment would be highly essential for the company to retain its market position against its competitors in the country.

Meanwhile, ecommerce brands are also challenged with the need to retain their consumers, given the rise in interest towards quick commerce. Ecommerce players such as Flipkart and Amazon have ventured into quick commerce with their own labels Minutes and Tez, respectively, to crack their way into the emerging market.

This development comes days after sources told Inc42 about Dunzo’s cofounder Kabeer Biswas joining Flipkart in one of the key positions. Biswas’ role is likely to lead operations of its quick commerce line Minutes.

However, the company has not confirmed the effective date of his appointment yet. 

Furthermore, the ecommerce major is in talks to lead a $35-40 Mn funding in its fintech startup Super.money, as per reports, with participation from external investors for the first time.

Notably, Super.money roped in tech veteran Kaushik Mukherjee as its chief technology officer (CTO), a few weeks ago.

Walmart-owned Flipkart to rope in Reliance Digital Retail’s CEO Brian Bade as its senior vice president to lead electronics segment

Bade has been working with Reliance Digital Retail as the chief executive since August 2010

This development comes days after sources revealed Dunzo cofounder Kabeer Biswas joining Flipkart to lead its quick commerce segment

Walmart-owned ecommerce company Flipkart is in discussions to rope in Reliance Digital Retail’s chief executive officer Brian Bade as its senior vice president for electronics segment, Arc’s reported, citing people close to the matter. 

Inc42 has reached out to Flipkart and Bade for comments on the development. The story will be updated based on their response.

Bade, as per his LinkedIn profile, has been working with Reliance Digital Retail as the chief executive since August 2010, overseeing the growth, sales, distribution, marketing, and service of the company. Prior to that, he worked with other retail brands such as Big Lots and Circuit City.

Flipkart’s primary focus lies on its electronics and appliances lanes, and the new appointment would be highly essential for the company to retain its market position against its competitors in the country.

Meanwhile, ecommerce brands are also challenged with the need to retain their consumers, given the rise in interest towards quick commerce. Ecommerce players such as Flipkart and Amazon have ventured into quick commerce with their own labels Minutes and Tez, respectively, to crack their way into the emerging market.

This development comes days after sources told Inc42 about Dunzo’s cofounder Kabeer Biswas joining Flipkart in one of the key positions. Biswas’ role is likely to lead operations of its quick commerce line Minutes.

However, the company has not confirmed the effective date of his appointment yet. 

Furthermore, the ecommerce major is in talks to lead a $35-40 Mn funding in its fintech startup Super.money, as per reports, with participation from external investors for the first time.

Notably, Super.money roped in tech veteran Kaushik Mukherjee as its chief technology officer (CTO), a few weeks ago.