Instagram Reels can be 3 minutes long now

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Instagram will now let you upload Reels that are up to 3 minutes long, doubling the 90-second limit the platform had in place before, Instagram boss Adam Mosseri announced today.

He credits today’s change to users’ feedback saying that the 90 seconds “is just too short.” That’s a big turnaround for Mosseri, who said in July last year that the platform wouldn’t pursue longform videos because it could compromise the platform’s “core identity to connect people with friends.”

Instagram has been slow to bump the length of Reels — it’s been more than two years since it started allowing minute-and-a-half videos. The company has tested extending the limit to as much as 10 minutes but has held off on rolling that out, leaving the ability to post long videos to non-Reels posts.





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Instagram Reels can be 3 minutes long now


Instagram will now let you upload Reels that are up to 3 minutes long, doubling the 90-second limit the platform had in place before, Instagram boss Adam Mosseri announced today.

He credits today’s change to users’ feedback saying that the 90 seconds “is just too short.” That’s a big turnaround for Mosseri, who said in July last year that the platform wouldn’t pursue longform videos because it could compromise the platform’s “core identity to connect people with friends.”

Instagram has been slow to bump the length of Reels — it’s been more than two years since it started allowing minute-and-a-half videos. The company has tested extending the limit to as much as 10 minutes but has held off on rolling that out, leaving the ability to post long videos to non-Reels posts.





Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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