The rising penetration of the internet and smartphones has turned India into an online shopping juggernaut, with more than 500 Mn online shoppers at its very heart. This has led to an exponential rise in the Indian ecommerce sector, which today comprises multiple subsectors and unicorns, expected to breach the $400 Bn mark by 2030.
Piggybacking on this, the Indian ecommerce sector became one of the top five most funded sectors in 2024. Besides, it was the frontrunner when it came to the deal count netted during the year. According to a