With WWE On Its Side, Netflix Robes Up For A Smackdown

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For media and entertainment giants, an area that has had a proven track record of impactfully moving the revenue needle has been sports. We have seen this happening in the past when JioCinema set a world record with 32 Mn viewers tuning in for the IPL final in 2023. Even the astronomical cost of IPL rights in India highlights the advantage media companies have in attracting both viewers and advertisers. 

Notably, OTT content spending in India surged by 52% in 2023 to INR 12,500 Cr, according to a joint report by FICCI and EY. This spending…



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With WWE On Its Side, Netflix Robes Up For A Smackdown


For media and entertainment giants, an area that has had a proven track record of impactfully moving the revenue needle has been sports. We have seen this happening in the past when JioCinema set a world record with 32 Mn viewers tuning in for the IPL final in 2023. Even the astronomical cost of IPL rights in India highlights the advantage media companies have in attracting both viewers and advertisers. 

Notably, OTT content spending in India surged by 52% in 2023 to INR 12,500 Cr, according to a joint report by FICCI and EY. This spending…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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