The convenience of quick commerce has upended the notion of ecommerce in India, at least as far as the metros are concerned. The norm today means delivery timelines range from 10 minutes to ASAP for everything from groceries to fashion to food and medicines.
It’s also resulted in a massive rush for quick commerce gold in various verticals, with startups sprouting up in each major metro. Names such as Slikk, Blip, Zing, Plazza, Swish are joining the daily parlance along with Blinkit, Zepto and Swiggy Instamart, with the new brigade looking…