The sneaker craze, once dominated by iconic drops from brands like Nike, Adidas, and Puma, is no longer just about comfort or sports, it has become a statement, a status symbol for many, if you will. What started as a trend driven by basketball, hip-hop, and streetwear has now become a full-fledged global obsession.
From high-heat collaborations like Travis Scott X Jordan and Yeezy by Kanye West to innovations such as Nike’s Air Zoom and Adidas’ Ultraboost, global sneaker trends have shaped consumer preferences worldwide, and India is no…

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