The funding round was co-led by Anicut Growth Fund and 12 Flags Consumer Holdings, and also saw participation from Lenskart cofounder and CEO Peyush Bansal
The startup plans to utilise the fresh proceeds to expand its on-demand “try-at-home” services to 40 cities and enhance R&D capabilities
Founded in 2019, HairOriginals deals in extensions and do-it-yourself wigs made from “ethically-acquired” real human hair
D2C hair extensions and wig brand HairOriginals has raised $5 Mn (INR 43.5 Cr) in its Series A funding round, co-led by Anicut Growth Fund and 12 Flags Consumer Holdings. The round also saw participation from Lenskart cofounder and CEO Peyush Bansal.
The startup plans to utilise the fresh proceeds to expand its on-demand “try-at-home” services to 40 cities and enhance research and development (R&D) capabilities. A chunk of the capital will also be deployed to launch 25–30 company-owned experience centres in the next 12 months.
Founded in 2019 by Jitendra Sharma and Piyush Wadhwani, HairOriginals sells hair extensions and do-it-yourself wigs made from “ethically-acquired” real human hair. Including the latest round, it has raised a total funding of $7.2 Mn in funding to date.
“… Jitendra and his team are passionately committed to positioning India as the world’s leading hub for human hair products, and we are excited to be part of this visionary journey,” 12 Flags Consumer Holdings founder Rakesh Kapoor said on the investment.
(The story will be updated soon)
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