Meta expands AI-powered advantage+ suite to boost ad performance

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Meta has announced a series of AI-driven enhancements to its Advantage+ advertising suite, aiming to streamline campaign management and improve performance for businesses. The update introduces new automation tools and experimentally backed recommendations designed to help advertisers optimize their campaigns more efficiently.

A key development is the introduction of Advantage+ leads campaigns, which use AI to help advertisers identify high-quality leads at a lower cost. Early tests show a 10% reduction in cost per qualified lead compared to…



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Meta expands AI-powered advantage+ suite to boost ad performance



Meta has announced a series of AI-driven enhancements to its Advantage+ advertising suite, aiming to streamline campaign management and improve performance for businesses. The update introduces new automation tools and experimentally backed recommendations designed to help advertisers optimize their campaigns more efficiently.

A key development is the introduction of Advantage+ leads campaigns, which use AI to help advertisers identify high-quality leads at a lower cost. Early tests show a 10% reduction in cost per qualified lead compared to…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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