The $5 Bn direct-to-home (D2C) beauty and personal care (BPC) space in India, decked up to reach $28 Bn in the next five years, looks too tempting for investors to keep off.
The result is foretold. India’s homegrown D2C brands are rapidly scaling up their businesses and even mapping their way to the capital market. Inc42’s State Of Indian Ecommerce Report H1 2024 has found that the BPC market is growing the fastest among all the ecommerce segments in India and stays the course to corner over 7% of the overall ecommerce market by…