With Eye On Bolstering D2C Play, ITC To Acquire Meatigo

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SUMMARY

At the outset, ITC will acquire 43.8% equity stake in AFPL for nearly INR 131 Cr and will then increase its stake to 62.5% by April 2027

As part of the deal, ITC will also take over Prasuma’s other brands including frozen foods vertical “Prasuma Momos” and cloud kitchen arm “Prasuma Momo Kitchen”

Meatigo is a D2C brand that delivers meat through its own app and website while Prasuma Momo Kitchen operates 40+ cloud kitchens that deliver Pan Asian offerings

With an eye on expanding its D2C play, FMCG giant…



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With Eye On Bolstering D2C Play, ITC To Acquire Meatigo


SUMMARY

At the outset, ITC will acquire 43.8% equity stake in AFPL for nearly INR 131 Cr and will then increase its stake to 62.5% by April 2027

As part of the deal, ITC will also take over Prasuma’s other brands including frozen foods vertical “Prasuma Momos” and cloud kitchen arm “Prasuma Momo Kitchen”

Meatigo is a D2C brand that delivers meat through its own app and website while Prasuma Momo Kitchen operates 40+ cloud kitchens that deliver Pan Asian offerings

With an eye on expanding its D2C play, FMCG giant…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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