Today, it is not impossible for celebrities to keep a count of their fans. Look at new-age social media influencers, for instance, who actively keep a tab on their fan following on a real-time basis.
Not to mention, the power they wield in shaping public opinion and brand narratives is no less than the clout our traditional celebrities once enjoyed.
But, with a great ability to mobilise opinions comes the inevitable risk of running into controversies. That has been the case of Ranveer Allahbadia.
Controversies brewed beyond…