Nitya Sharma On Reinventing The Khata For Ecommerce

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One of the major contributors towards the success of ecommerce in India has been cash on delivery (COD), which has imbibed a sense of security among customers that they won’t lose their money online while shopping. 

Nearly two decades later and despite the availability of multiple payment options, including UPI, many still prefer to pay for their online purchases when they arrive, even if it means shelling out an extra few bucks. 

An IIM-Ahmedabad study shows that over 65% of ecommerce transactions in India are CODs. It further…



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Nitya Sharma On Reinventing The Khata For Ecommerce


One of the major contributors towards the success of ecommerce in India has been cash on delivery (COD), which has imbibed a sense of security among customers that they won’t lose their money online while shopping. 

Nearly two decades later and despite the availability of multiple payment options, including UPI, many still prefer to pay for their online purchases when they arrive, even if it means shelling out an extra few bucks. 

An IIM-Ahmedabad study shows that over 65% of ecommerce transactions in India are CODs. It further…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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