Instagram is reportedly considering spinning its Reels feature into a standalone short-form video app to take advantage of TikTok’s uncertain future in the US. Instagram head Adam Mosseri was overheard discussing the plans with staff this week according to an anonymous source cited by The Information.
The Reels app is reportedly part of a Meta initiative code-named Project Ray which aims to help Instagram better compete against TikTok. Plans include improving how Instagram content is recommended and bringing more three-minute-long Reels videos to…