Instagram’s Reels may get its own app

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Instagram is reportedly considering spinning its Reels feature into a standalone short-form video app to take advantage of TikTok’s uncertain future in the US. Instagram head Adam Mosseri was overheard discussing the plans with staff this week according to an anonymous source cited by The Information.

The Reels app is reportedly part of a Meta initiative code-named Project Ray which aims to help Instagram better compete against TikTok. Plans include improving how Instagram content is recommended and bringing more three-minute-long Reels videos to…



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Instagram’s Reels may get its own app


Instagram is reportedly considering spinning its Reels feature into a standalone short-form video app to take advantage of TikTok’s uncertain future in the US. Instagram head Adam Mosseri was overheard discussing the plans with staff this week according to an anonymous source cited by The Information.

The Reels app is reportedly part of a Meta initiative code-named Project Ray which aims to help Instagram better compete against TikTok. Plans include improving how Instagram content is recommended and bringing more three-minute-long Reels videos to…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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