Amazon’s Alexa Plus brings new agentic capabilities; leveraging Anthropic’s Claude

March 2, 2025

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Amazon on Wednesday launched its next-generation AI assistant, Alexa Plus, with real-time problem-solving capabilities and a vast knowledge base. The company described the new product as a “complete re-architecture” of Alexa.The tech behind Alexa Plus

Alexa Plus is built on large language models (LLMs) via Amazon Bedrock, a cloud-based AI service offered by Amazon Web Services (AWS). Alexa Plus leverages multiple models, including Amazon’s own Nova and Anthropic’s Claude. This “model-agnostic” approach ensures Alexa Plus selects the most suitable…

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