CRED Cranks Up The Loan Machine

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When Cred crossed INR 2,400 Cr in revenue last year, it finally sent a message to India’s fintech ecosystem. The company’s strategy of targeting just the top 1%-2% of the fintech customer base was finally paying off.

Over the past 18 months, the Kunal Shah-led startup launched several products that sought to increase user engagement on the platform, but the latest changes are all geared towards monetising this top 2% of the fintech user base.

Like this past week, when CRED did the most CRED thing, launching secured loans with a…



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CRED Cranks Up The Loan Machine


When Cred crossed INR 2,400 Cr in revenue last year, it finally sent a message to India’s fintech ecosystem. The company’s strategy of targeting just the top 1%-2% of the fintech customer base was finally paying off.

Over the past 18 months, the Kunal Shah-led startup launched several products that sought to increase user engagement on the platform, but the latest changes are all geared towards monetising this top 2% of the fintech user base.

Like this past week, when CRED did the most CRED thing, launching secured loans with a…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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