Technical SEO helps startups rank higher, get more traffic, and improve site performance. Learn why it matters and how to do it right.
The Importance of Technical SEO for Emerging Startups
If you are a startup owner, you need a technical SEO agency to make sure customers can find your business online.
Google processes more than 8.5 billion searches every day, so standing out is not an easy task. Only 5.7% of pages rank in the top ten search results in the first year of publication, and 96.5% of all pages get zero traffic from Google. That’s where technical SEO comes in.
Technical SEO improves your website’s performance and user experience to help you rank higher and attract more traffic.
This article explains the importance of technical SEO for startups and shares a few tips to help you get it right.
Why is Technical SEO Important for Emerging Startups?
Technical SEO is important for new startups because it makes it easier for search engines to find and index your website. It focuses on things in the backend, like structured data, mobile-friendliness, and site speed. The goal is to improve visibility, attract more organic traffic, and build a stronger online presence.
Ignoring the technical aspect of SEO can hurt your business. If search engines can’t access your pages, they won’t rank, and that means fewer visitors and missed opportunities.
So, what are the key benefits of technical SEO for emerging startups?
Let’s break it down:
- Better visibility: Optimizing your website helps search engines crawl and rank your content. This leads to better search engine rankings, increased visibility, and more traffic.
- Improved user experience: Technical fixes like faster mobile-friendly design and faster load times make your site easier to use and keep visitors engaged longer.
- More conversions: A better UX means that more visitors are likely to become leads, subscribers, or paying customers.
- Stronger security: Technical SEO implements measures like SSL and HTTPS. This protects your website from online threats and builds trust with visitors.
- Competitive edge: A technically optimized site helps you rank better and attract more traffic, giving you an edge over competitors.
How Startups Should Do Technical SEO
Make Sure Your Website Can Be Crawled and Indexed
Crawlability means search engine crawlers, like spiders, can navigate your site and follow its links. Indexability means you’re letting search engines display your site’s pages in search results. If your site is both crawlable and indexable, great! If not, you’re likely missing out on traffic, leads, and revenue from Google search.
Optimize Your Website Speed
A slow website drives users away. A one-second delay can result in 11% fewer page views, and after three seconds, 21% of users will leave. Speed affects retention but also impacts your search rankings, as Google uses site speed as a key factor in its algorithm. To improve load times, reduce server response time, use a CDN, and compress images.
Make Your Website Mobile-Friendly
With 92.3% of internet users browsing on their phones, a site that isn’t mobile-friendly risks losing potential customers. Mobile-friendly sites are also 67% more likely to convert, which makes mobile optimization a smart move for your bottom line.
Responsive design ensures that your website adjusts to any screen size, creating a seamless experience for users. Plus, Google ranks mobile-friendly sites higher, so it’s a key factor in improving your SEO performance.
Optimize Your URLs
Well-structured URLs help search engines deliver relevant results and show users what to expect when they click. Keep your URLs simple and use descriptive keywords so they clearly reflect the page’s content.
Use SSL to Improve Site Security
Did you know that 43% of cyberattacks target small businesses and startups? These attacks can steal data, expose customer information, and damage your reputation. An SSL certificate protects user data by encrypting it. It also makes your site more trustworthy, which can improve your SEO and attract more visitors.
Final Thoughts
Technical SEO is an absolute must for any emerging startup. If search engines can’t access or understand your website, you won’t get traffic. Fixing things like site speed, mobile usability, security, and URL structure sets your website up for growth. However, technical SEO can be challenging, so consider hiring a professional agency. A technical SEO agency will take care of technical SEO early on to help your startup rank higher, attract more visitors, and stay ahead of the competition.
