Stories such as a retired teacher becoming a cooking sensation or an endearing grandmother-grandson duo from rural India capturing millions of hearts have become increasingly common, all thanks to content creation.
India, with around 2.5-3.5 million content creators, is seeing a huge surge in content creation and consumption. Content creators are playing a critical role in bringing the richness of local customs, festivals, cuisine, and more to not just people in the country but beyond. Interestingly, language ceases to be a barrier as their visuals…
