How Adidas Drives Engineering Success, Including With GenAI

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“You’re not going to be replaced by a tool or by an AI. You’re going to be replaced by a person using AI.”

As the senior vice president of digital and ecommerce at Adidas, Fernando Cornago has learned that you can’t wait for a technology to be proven before you go for it. After all, like most brick-and-mortars, the top sneaker brand was devastated by the COVID-19 pandemic.

“We don’t know where our consumers will buy from us in a couple months,” Cornago reflected at the Enterprise Tech Leadership Summit. But he’s sure…



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How Adidas Drives Engineering Success, Including With GenAI


“You’re not going to be replaced by a tool or by an AI. You’re going to be replaced by a person using AI.”

As the senior vice president of digital and ecommerce at Adidas, Fernando Cornago has learned that you can’t wait for a technology to be proven before you go for it. After all, like most brick-and-mortars, the top sneaker brand was devastated by the COVID-19 pandemic.

“We don’t know where our consumers will buy from us in a couple months,” Cornago reflected at the Enterprise Tech Leadership Summit. But he’s sure…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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