“You’re not going to be replaced by a tool or by an AI. You’re going to be replaced by a person using AI.”
As the senior vice president of digital and ecommerce at Adidas, Fernando Cornago has learned that you can’t wait for a technology to be proven before you go for it. After all, like most brick-and-mortars, the top sneaker brand was devastated by the COVID-19 pandemic.
“We don’t know where our consumers will buy from us in a couple months,” Cornago reflected at the Enterprise Tech Leadership Summit. But he’s sure…

![[CITYPNG.COM]White Google Play PlayStore Logo – 1500×1500](https://startupnews.fyi/wp-content/uploads/2025/08/CITYPNG.COMWhite-Google-Play-PlayStore-Logo-1500x1500-1-630x630.png)