Before 2020, the word “cottagecore” pretty much didn’t exist. But the Covid pandemic spurred a lot of people looking into making their own homes a lot more comfy, and generally romanticizing a simpler, more rustic life. The term thrived online, conjuring images of picnic baskets of dried flowers, cast-iron stoves, bowls full of fruit and the like.
For the managers of Canva, the graphic design platform, keeping up with such linguistic trends is essential to serving its user base. Trends breed business, and businesses need promotion….
