Redefining silver jewellery for everyday essentials by fusing heritage and modern designs
Rooted in the legacy of Sri Vasavi Thangamaaligai, a jewellery house serving customers since 1942 in Dindigul, Tamil Nadu, The Amethyst Store was born out of a deep understanding of evolving preferences and a passion for making silver jewellery both luxurious and accessible.
Growing up in a family deeply rooted in fine jewellery, siblings Srinithi, Sweatha, and Shricharran witnessed firsthand the industry’s evolution from…