Bridging the gap between traditional tailoring and modern ready-to-wear with personalised and functional designs
For Dhruv and Udit Toshniwal, tailoring the perfect fit wasn’t just a business challenge — it was personal. Despite coming from a family that had been in the textile industry for over 45 years, they struggled to find trousers that combined comfort, fit, and effortless style. Frequent visits to tailors and ill-fitting ready-made options highlighted a glaring gap in the Indian market — one that was…

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