Reimagining the future of health foods with a brand built on trust, authenticity, and direct-from-farm sourcing
When Aayushi Khandelwal, an IIT-Guwahati alumna, struggled with health issues, she turned to her grandmother’s traditional Indian superfood recipes. The impact was so profound that she, along with her friends Kuldeep Parewa and Akhil Kansal, decided to study the market to identify food brands that offered alternatives similar to what her grandmother’s traditional recipe treasure trove had held for…