As India’s demand for stylish, affordable sneakers rises, Bacca Bucci is making its mark as a homegrown alternative to global brands
India is the second-largest footwear manufacturer in the world, yet the mid-premium category has remained largely untapped, with mass-market brands priced below INR 1,000 and premium global labels dominating the above INR 5,000 range.
This pricing gap and lack of stylish-yet-affordable options led Natwar Agrawal and Anuj Nevatia to launch Bacca Bucci in 2015. What started as a…