Can Heelium Outpace Decathlon In India’s Fast-Growing Activewear Segment?

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SUMMARY

Reknitting the athleisure market with sustainable, moisture-wicking and odour-resistant products for active consumers

When Prateek Sharma and Siddharth Jain set out to build a running shoe brand, they had no idea that their journey would take them in a completely different direction. During their early trials, they encountered a recurring problem — standard polyester socks caused blisters, odor, and discomfort when playing sports or engaging in high-impact activities. 

Rather than ignoring the issue, they decided…



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Can Heelium Outpace Decathlon In India’s Fast-Growing Activewear Segment?


SUMMARY

Reknitting the athleisure market with sustainable, moisture-wicking and odour-resistant products for active consumers

When Prateek Sharma and Siddharth Jain set out to build a running shoe brand, they had no idea that their journey would take them in a completely different direction. During their early trials, they encountered a recurring problem — standard polyester socks caused blisters, odor, and discomfort when playing sports or engaging in high-impact activities. 

Rather than ignoring the issue, they decided…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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