How Blue Tea Is Stirring Up India’s Herbal Tea Market

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SUMMARY

Crafting wellness-focussed, non-bitter tea alternatives that redefine traditional tea drinking for modern consumers

The emergence of D2C brands like Vahdam, Chaayos, Teafit and Tea Trunk has certainly set off a storm in the quintessential Indian tea cup, reshaping the consumer preference. The booming market, which is likely to reach $14.7 Bn by 2032, sees a surge in demand for functional and wellness-oriented teas. While green tea has long been the go-to healthy option, its bitterness and caffeine content have left…



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How Blue Tea Is Stirring Up India’s Herbal Tea Market


SUMMARY

Crafting wellness-focussed, non-bitter tea alternatives that redefine traditional tea drinking for modern consumers

The emergence of D2C brands like Vahdam, Chaayos, Teafit and Tea Trunk has certainly set off a storm in the quintessential Indian tea cup, reshaping the consumer preference. The booming market, which is likely to reach $14.7 Bn by 2032, sees a surge in demand for functional and wellness-oriented teas. While green tea has long been the go-to healthy option, its bitterness and caffeine content have left…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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