How Torque Is Disrupting India’s $23 Bn Furniture Industry With Custom-Made Designs

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SUMMARY

Redefining home interiors with handcrafted, custom-made furniture at affordable prices

In India, most furniture available today is mass-produced and conventional in style, which hardly justifies the country’s high-margin $23 Bn market opportunity. Lack of customisation, overpriced products, and shortage of designs that align with the emerging trend of affordable luxury products nudged Sagar Shah to build a furniture brand that could bridge these gaps.  

He opted out of his family business and launched Torque in…



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How Torque Is Disrupting India’s $23 Bn Furniture Industry With Custom-Made Designs


SUMMARY

Redefining home interiors with handcrafted, custom-made furniture at affordable prices

In India, most furniture available today is mass-produced and conventional in style, which hardly justifies the country’s high-margin $23 Bn market opportunity. Lack of customisation, overpriced products, and shortage of designs that align with the emerging trend of affordable luxury products nudged Sagar Shah to build a furniture brand that could bridge these gaps.  

He opted out of his family business and launched Torque in…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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