Quick commerce is a rapidly growing sector within the consumer market. Initially focussed on delivering daily essentials to doorsteps, it is now evolving to influence consumer behaviour by offering a wide range of products, beyond just groceries, with extremely short delivery times.
This shift has not only transformed the nature of quick commerce but has also pushed established players like Zepto, Swiggy Instamart, and Zomato’s Blinkit to broaden their offerings. These companies are now venturing into electronics, clothing, and footwear,…