SUMMARY
Organising the unorganised puja essentials market with high-quality, hygienically packaged products that ensure purity and convenience
In India, where daily puja is a household ritual, it’s surprising that the market for essentials like cotton wicks, camphor, and puja oil has remained unorganised for decades.
While some brands in the incense space have maintained quality standards, others have struggled due to factors like poor packaging, inconsistent quality, and lack of hygiene.
Sridhar Joshi, Prashant…