Challenging the beauty industry with high-quality, cruelty-free, and affordable makeup options
For Priyanka Nawani, makeup was never just about enhancing appearances — it was a form of self-expression and empowerment. As a professional makeup artist, she understood the power of high-quality beauty products but realised that most affordable cosmetic options in India suffered from severe quality issues, while premium brands remained out of reach for many consumers.
This growing disparity in the beauty industry…