Apple bizarrely fined $162M for App Tracking Transparency after advertisers complained

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Apple has been fined $162M by France’s competition regulator for the way App Tracking Transparency is implemented, stating that this is an abuse of the company’s powers.

This bizarre ruling follows a complaint by a group of trade associations representing advertisers who are no longer able to access user data to serve personalized ads …

App Tracking Transparency

Apple offers a way for advertisers to track the apps we use in order to target personalized advertising….



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Apple bizarrely fined $162M for App Tracking Transparency after advertisers complained


Apple has been fined $162M by France’s competition regulator for the way App Tracking Transparency is implemented, stating that this is an abuse of the company’s powers.

This bizarre ruling follows a complaint by a group of trade associations representing advertisers who are no longer able to access user data to serve personalized ads …

App Tracking Transparency

Apple offers a way for advertisers to track the apps we use in order to target personalized advertising….



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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