In the ever-changing landscape of technology and marketing, where trends shift like sand dunes in the wind, a 47-year-old document has re-emerged to remind the world why Apple remains an icon of innovation. Written in 1977 by Mike Markkula, Apple’s first investor and chairman, The Apple Marketing Philosophy is a masterclass in brand strategy that feels eerily prescient even in today’s digital age. This 88-word doctrine, consisting of just three simple principles—Empathy, Focus, and Impute—has not only defined Apple’s meteoric rise but…
