The pandemic has split human civilization into two distinct phases. . If pre-Covid was about pacing up along a known track, then post-Covid has been about zooming into uncharted territories. After we wriggled out of the restrictions, there was a frenetic rush to revive both in lives as well as in businesses, and the world embraced New Normal.
India, the fifth-largest economy and home to over 1.4 Bn people, stood at the heart of this global transition, with its retail market growing at the fastest clip across the world.
The…

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