Cricketer Jasprit Bumrah backs luggage startup Uppercase as an investor

, By The Economic Times
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Indian cricketer Jasprit Bumrah has made an equity investment in new-age luggage brand Uppercase, joining a growing list of celebrities looking beyond traditional brand endorsements to make strategic investments.

The investment amount and the equity stake held by Bumrah — who has been the brand ambassador for the Mumbai-based company since its inception — were not disclosed.

Uppercase founder and managing director Sudip Ghose told ET that the company will co-create a new product line with Bumrah which will include luggage, backpacks and gym bags…



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Cricketer Jasprit Bumrah backs luggage startup Uppercase as an investor

, Published By The Economic Times
Tech


Indian cricketer Jasprit Bumrah has made an equity investment in new-age luggage brand Uppercase, joining a growing list of celebrities looking beyond traditional brand endorsements to make strategic investments.

The investment amount and the equity stake held by Bumrah — who has been the brand ambassador for the Mumbai-based company since its inception — were not disclosed.

Uppercase founder and managing director Sudip Ghose told ET that the company will co-create a new product line with Bumrah which will include luggage, backpacks and gym bags…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Previous News
Apple’s exemption from ‘reciprocal’ tariff won’t last too long, per Trump administration
Next News
1K Kirana Raises $25 Mn To Connect Consumers With Grocery Stores
The Economic Times

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