Indian cricketer Jasprit Bumrah has made an equity investment in new-age luggage brand Uppercase, joining a growing list of celebrities looking beyond traditional brand endorsements to make strategic investments.
The investment amount and the equity stake held by Bumrah — who has been the brand ambassador for the Mumbai-based company since its inception — were not disclosed.
Uppercase founder and managing director Sudip Ghose told ET that the company will co-create a new product line with Bumrah which will include luggage, backpacks and gym bags…
