Indian cricketer ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/jasprit-bumrah” target=”_blank”>Jasprit Bumrah has made an equity investment in new-age luggage brand Uppercase, joining a growing list of celebrities looking beyond traditional brand endorsements to make strategic investments.
The investment amount and the equity stake held by Bumrah — who has been the brand ambassador for the Mumbai-based company since its inception — were not disclosed.
Uppercase founder and managing director Sudip Ghose told ET that the company will co-create a new product line with Bumrah which will include luggage, backpacks and gym bags…
