
Google will begin enforcing stricter advertising policies for cryptocurrency services in Europe under the Markets in Crypto-Assets (MiCA) framework, the company said in a recent policy update.
The move could be a “double-edged sword” for regulation that may prevent initial coin offering (ICO) frauds, but risks further enforcement gaps, according to legal advisers.
Starting April 23, data-ct-non-breakable=”null” href=”https://cointelegraph.com/learn/articles/centralized-vs-decentralized-crypto-exchanges” rel=”null” target=”null” text=”null” title=”null”>cryptocurrency exchanges and crypto wallet advertising in Europe must be licensed under Europe’s MiCA framework or under the Crypto Asset Service Provider (CASP)…

![[CITYPNG.COM]White Google Play PlayStore Logo – 1500×1500](https://startupnews.fyi/wp-content/uploads/2025/08/CITYPNG.COMWhite-Google-Play-PlayStore-Logo-1500x1500-1-630x630.png)