Apple Inc. will begin analyzing data on customers’ devices in a bid to improve its artificial intelligence platform, a move designed to safeguard user information while still helping it catch up with AI rivals.
Today, Apple typically trains AI models using synthetic data — information that’s meant to mimic real-world inputs without any personal details. But that synthetic information isn’t always representative of actual customer data, making it harder for its AI systems to work properly.
The new approach will address that problem while…
