Self-regulatory body to fix guardrails for growing influencer marketing business

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Industry leaders in influencer marketing have set up a self-regulatory body to provide structure to the fast-growing sector, projected to reach Rs 3,375 crore by 2026, as the government prepares to roll out a regulatory framework for the digital advertising and content creation ecosystem.

The newly-formed India Influencer Governing Council (IIGC) comprises representatives from Hindustan Unilever, Publicis, Google, Meta, and leading influencers. It has released a 79-page Code of Standards for influencers, with plans to extend similar guidelines to…



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Self-regulatory body to fix guardrails for growing influencer marketing business


Industry leaders in influencer marketing have set up a self-regulatory body to provide structure to the fast-growing sector, projected to reach Rs 3,375 crore by 2026, as the government prepares to roll out a regulatory framework for the digital advertising and content creation ecosystem.

The newly-formed India Influencer Governing Council (IIGC) comprises representatives from Hindustan Unilever, Publicis, Google, Meta, and leading influencers. It has released a 79-page Code of Standards for influencers, with plans to extend similar guidelines to…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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