Self-regulatory body to fix guardrails for growing influencer marketing business

April 15, 2025

, By The Economic Times

Share via:

Industry leaders in influencer marketing have set up a self-regulatory body to provide structure to the fast-growing sector, projected to reach Rs 3,375 crore by 2026, as the government prepares to roll out a regulatory framework for the digital advertising and content creation ecosystem.

The newly-formed India Influencer Governing Council (IIGC) comprises representatives from Hindustan Unilever, Publicis, Google, Meta, and leading influencers. It has released a 79-page Code of Standards for influencers, with plans to extend similar guidelines to…

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Previous News

iPadOS 19 needs these changes to be more like macOS

Next News

RLWRLD raises $14.8M to build a foundational model for robotics

The Economic Times

Popular

More Like this

Self-regulatory body to fix guardrails for growing influencer marketing business

April 15, 2025

, Published By The Economic Times

Industry leaders in influencer marketing have set up a self-regulatory body to provide structure to the fast-growing sector, projected to reach Rs 3,375 crore by 2026, as the government prepares to roll out a regulatory framework for the digital advertising and content creation ecosystem.

The newly-formed India Influencer Governing Council (IIGC) comprises representatives from Hindustan Unilever, Publicis, Google, Meta, and leading influencers. It has released a 79-page Code of Standards for influencers, with plans to extend similar guidelines to…

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Website Upgradation is going on for any glitch kindly connect at office@startupnews.fyi

Previous News

iPadOS 19 needs these changes to be more like macOS

Next News

RLWRLD raises $14.8M to build a foundational model for robotics

The Economic Times

More like this

Popular

Upcoming Events