D2C startup funding in India fell 18% in 2024 to $757 million: Report

April 16, 2025

, By The Economic Times

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ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/direct-to-consumer” target=”_blank”>Direct-to-consumer (D2C) startups in India raised $757 million in 2024, marking an 18% decline from the $930 million raised in 2023. The funding also remains significantly lower than the $1.6 billion raised in 2022, according to a report by data intelligence platform Tracxn.

The decline in funding is due to growing investor caution amid a global economic slowdown, oversaturation of the market with similar brands, and fluctuating unit economics caused by high customer acquisition costs, according to the report.

In 2024, organic beauty brands, online…

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D2C startup funding in India fell 18% in 2024 to $757 million: Report

April 16, 2025

, Published By The Economic Times

ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/direct-to-consumer” target=”_blank”>Direct-to-consumer (D2C) startups in India raised $757 million in 2024, marking an 18% decline from the $930 million raised in 2023. The funding also remains significantly lower than the $1.6 billion raised in 2022, according to a report by data intelligence platform Tracxn.

The decline in funding is due to growing investor caution amid a global economic slowdown, oversaturation of the market with similar brands, and fluctuating unit economics caused by high customer acquisition costs, according to the report.

In 2024, organic beauty brands, online…

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Previous News

V SAFE® Secures $300K Seed Funding to Revolutionize Smart Security with ‘Indian Intelligence Inside’

Next News

Karnataka tech startups’ funding dips to $633 million in March quarter

The Economic Times

More like this

Popular

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