Honasa Consumer, the parent company of beauty and personal care brand Mamaearth, has moved the Delhi High Court seeking removal of Hindustan Unilever’s ad campaign questioning the efficacy of digital-first sunscreen brands, sources in the know told ET.
The episode between the two companies came to the fore on Monday, when Honasa Consumer cofounder Ghazal Alagh posted a picture of HUL’s advertising billboard, which downplays the efficacy claims of sunscreen products launched by new-age, online first brands, on social media.